IVECO

HISTORY AND HERITAGE

Iveco, acronym for Industrial Vehicles Corporation, is a giant in the world of transportation that stands on the shoulders of five European companies of historical importance. Born in 1975 of the merger of these major entities, Iveco bears in it the centuries-old legacy of European automotive know-how.

Civil industrial vehicles have been the backbone of its production since its inception, marking its entry into the automotive landscape with a distinct expertise. Important milestones include the launch of the TurboStar in 1984, which redefined the concept of comfort for long-distance drivers. In addition, the 1986 acquisition of Astra marked the transatlantic expansion of Iveco and strengthened its portfolio with vehicles specially designed for heavy tasks and difficult conditions.

IDENTITY AND VALUES

Iveco's philosophy is based on an unwavering commitment to putting the customer at the heart of its strategy. It is this customer-centred approach that has shaped its unique identity and propelled its position in the automotive industry. As a global brand with local awareness, Iveco values specialization without compromising the ability to meet the diverse needs of international markets.

The culture of Iveco is that of crossing borders - geographical as well as technological. This bold aspiration was underlined by its expansion into the Chinese market and its insistence on developing new commercial, industrial and public transport engines and vehicles, even in a complex business environment.

INNOVATIONS AND EXPERTISE

Iveco is a brand synonymous with innovation. With the new millennium, Iveco has introduced a series of revolutionary products that have remodeled its existing ranges. The New Daily, EuroCargo, Stralis and Trakker have redefined the standards of their respective segments.

In addition, the creation of Irisbus and Iveco Motors illustrates Iveco's constant commitment to pushing the boundaries of the possible transport. The success of these innovations was crowned when the Daily was elected "Van of the Year" in 2000 and the Stralis became "Truck of the Year" in 2003.

IMPACT AND RECOGNITION

With a presence in more than 160 countries, Iveco is a major player in the global market for industrial vehicles. Iveco's strength lies in its ability to reconcile competing requirements - performance and durability, robustness and comfort, accessibility and innovation.

Its influence on the automotive industry is undeniable. Whether it is through the implementation of an important industrial project or thanks to the prestigious awards it has received for its innovative vehicles, Iveco has left an indelible imprint on the history of transport.

COMMITMENT AND FUTURE

Despite his successes, Iveco does not rely on his laurels. The brand is determined to lead the peloton in the search for sustainable transport solutions. Iveco's commitment to sustainable development is embodied in its work on low-emission engines and its investment in research and development of new technologies.

Looking ahead, Iveco continues to adopt a dynamic approach to stay at the forefront of trends and meet changing customer expectations. Whether in the field of electric mobility or artificial intelligence, Iveco is ready to shape the future of transport while respecting its historical heritage.

Thus, Iveco stands out as a true pioneer in the automotive industry. His passion for innovation, combined with an unwavering commitment to his customers and deep respect for his legacy, makes Iveco a force with which to count in the global landscape of industrial vehicles.