VOLVO

HISTORY AND HERITAGE

Born from the ashes of industrial Sweden in 1927, Volvo Cars is the result of the ambitious vision of Assar Gabrielsson and Gustaf Larson. Their dream was simple but revolutionary: to create a car that resists the rigors of the Swedish climate while ensuring the safety of passengers. Almost a century later, Volvo stands for robustness, quality and safety.

From the very beginning, Volvo has been innovative. The first model, the ÖV4, nicknamed "Jakob", has paved the way for a series of vehicles that have transformed our way of driving. In 1959 Volvo introduced what is probably his most important innovation - the three-point seat belt. An invention so crucial that it was given to the world for free.

IDENTITY AND VALUES

Volvo's philosophy is based on three fundamental pillars: Safety, Quality and Environment. These values are recorded in the company's own DNA and shape every decision made.

Volvo is not just an automobile brand; It's a company that puts people at the centre. This conviction is reflected in their famous slogan "Cars are driven by people". In addition, Volvo takes a stand against equal pay and social inequalities.

INNOVATIONS AND EXPERTISE

Volvo has always been at the forefront of major technological advances in the automotive sector. In addition to the development of the three-point seat belt, Volvo introduced groundbreaking innovations such as the frontal impact energy absorption system (1972), the side impact airbag (1994) and the City Safety - an automatic braking system to prevent collisions in cities (2008).

Volvo has also been a pioneer in the use of environmentally friendly materials and in sustainable manufacturing. The brand was the first to introduce a diesel plug-in hybrid car, the V60, in 2012.

IMPACT AND RECOGNITION

Volvo's business history is littered with remarkable success. It sold more than half a million cars for the first time in 2015, and its share of the world market has been growing ever since.

Volvo has also established itself as an international force. Its global presence spans more than 100 countries, with plants in Sweden, Belgium, China and the United States.

COMMITMENT AND FUTURE

Volvo's deep-rooted environmental commitment is reflected in its ambitious vision: to be climate neutral by 2040. This is not only a distant ambition; It is a strategic plan that translates into concrete actions.

To achieve this bold goal, Volvo expects electric vehicles to account for 50% of its global sales by 2025. In addition, every new car launched from 2019 will be electrified, marking the end of vehicles equipped only with an internal combustion engine.

In short, Volvo is more than just a car brand. It is a company that has profoundly influenced our way of driving and continues to innovate for a safer and more sustainable future.