MAZDA

HISTORY AND HERITAGE

The Mazda brand began its journey in 1920, under the name of Toyo Cork Kogyo Corporation, a Japanese company specialized in the manufacture of machine tools and cork products. It is fascinating to see that a cork stopper manufacturer has been able to rotate and transform into a major car manufacturer. In 1931, the company ventured into the market for compact vehicles and three-wheeled trucks, setting the stage for the Mazda brand we know today.

Over time, Mazda has managed to export its innovative vehicles to 151 countries around the world, with an impressive combined production of over 40 million units. The brand is distinguished by its insignia of being the only car manufacturer to offer three types of engines: the traditional petrol and diesel engines as well as the rotary engine - an undeniable proof of its technical expertise.

IDENTITY AND VALUES

Mazda embodies a human-centred philosophy. The slogan "Vroum-Vroum" symbolizes this philosophy which aims to create an emotional link between the car and its driver, for an ever more enjoyable driving experience. This passion for automobiles is at the heart of the fundamental values that drive every employee at Mazda.

In a competitive automotive sector, Mazda is positioned as a premium player thanks to its constant innovation capacity and its propensity to push the limits of technology. The corporate culture is centered around attention to detail, performance and emotion, three values that translate into each vehicle produced.

INNOVATIONS AND EXPERTISE

Mazda is recognized for its ability to design exciting vehicles to drive while integrating revolutionary technologies. One of the most notable examples is the rotary engine, an exclusive innovation that allowed Mazda to stand out in the automotive industry.

The technical expertise does not stop there. Mazda engineers have developed a comprehensive range of advanced technologies, such as the i-ACTIVSENSE system that improves the active safety of the vehicle. Every innovation at Mazda is the result of rigorous research and development, with a constant objective: to improve driving experience.

IMPACT AND RECOGNITION

Over the years, Mazda has won a significant number of awards and awards highlighting her commitment to technical excellence and innovation. In 2017, each of the Mazda models was awarded the "First Safety Choice+" rating by the IIHS (Insurance Institute for Highway Safety). In addition, the brand was distinguished by the U.S. Environmental Protection Agency (EPA) as the most energy-efficient car manufacturer.

COMMITMENT AND FUTURE

Far from being complacent, Mazda continues to evolve and affirm her commitment to a sustainable future with her vision "Vroum-Vroum 2030". This long-term strategy aims to reduce the environmental impact of its vehicles while maximizing driving pleasure.

Mazda is also committed to developing new technologies to meet future challenges. With a research and development department still in the boil, the brand is determined to remain at the forefront of technological innovation in the automotive sector.

In conclusion, Mazda is more than just a car manufacturer. It is a brand that has been able to reinvent itself over the years, push technological boundaries and maintain a passionate relationship with its customers. A rich legacy, a strong identity and a commitment to the future make Mazda an exceptional brand in the global automotive landscape.