INFINITI

HISTORY AND HERITAGE

Infiniti, a subsidiary of Nissan Motor Co., has been a strong player in the automotive luxury world since its creation in 1989. This brand was shaped by the vision of a team of dedicated and passionate engineers, with the initial aim of creating high-end vehicles that stand out in the American market.

The first Infiniti model, the Q45 sedan, made its debut with bold style and impressive performance, positioning itself as an attractive alternative to traditional European luxury brands. Over the years, Infiniti has continued to evolve and adapt to changing market demands, while maintaining its unwavering commitment to excellence.

IDENTITY AND VALUES

Infiniti has always endeavoured to push the limits of the possible in the automotive industry. His philosophy is summed up in "Luxe, performance and art in human form". This means that every Infiniti vehicle is designed to offer an exceptional and personalized experience that transcends simple transport.

Infiniti's core values - constant innovation, inspired design and outstanding performance - are integrated into every step of the product development process. The brand's positioning in the industry is clear: offer discreet and sophisticated luxury with advanced technology for optimal driving.

INNOVATIONS AND EXPERTISE

Infiniti never feared innovation. In 2001, the brand introduced the world's first V6 engine with a continuously variable distribution system (CVT). In 2012 Infiniti again pushed the boundaries with the introduction of the world's first wire steering system.

Infiniti is also recognized for its innovative driving support technologies, such as the ProPilot Assist system, which offers advanced driver support. Infiniti's exclusive patents and innovations are found in a variety of areas such as energy efficiency, safety and driving comfort.

IMPACT AND RECOGNITION

With more than three decades of commercial success, Infiniti has won a place in the world luxury market. The brand has been awarded several times for its technical achievements and avant-garde design.

Infiniti's international presence is undeniable, with sales in more than 50 countries. Its influence on the industry is felt by its constant willingness to innovate and set new standards for performance and luxury.

COMMITMENT AND FUTURE

Like any responsible modern company, Infiniti is committed to reducing its environmental impact. This results in a considerable investment in research and development to create environmentally sound technologies.

As far as the future is concerned, Infiniti envisages a major transformation towards a fully electric range by 2025. This strategic vision is supported by a massive investment in advanced technologies that will achieve this goal.

In conclusion, Infiniti is a brand that has always been distinguished by its desire to innovate and its constant quest for excellence. With a solid legacy and a clear vision for the future, Infiniti is more than ever ready to push the limits of automotive luxury.