BMW

HISTORY AND HERITAGE

Origins and creation of the brand

The story of BMW (Bayerische Motoren Werke) dates back to 1916 when it was born as an aircraft manufacturer. It was not until 1923, after the ban on German industries from producing military equipment following the First World War, that BMW diversified by producing its first motorcycle, the R32.

Key moments in its development

BMW's first car turn came in 1928 with the acquisition of Fahrzeugfabrik Eisenach. The first BMW car is a Dixi, renamed BMW 3/15. The success really started in the 1930s with sporty and luxurious models such as the BMW 328.

Important founders and personalities

Founded by Karl Rapp and Gustav Otto, two aeronautical engineers, Max Fritz is driving the transition to the automobile. Later Franz Josef Popp and Ernst Henne will also play key roles in the brand's success.

Evolution through the eras

BMW went through difficult times like during World War II where it was forced to produce for the Nazi war effort. After the war, it was thanks to its motorcycles and small cars like the Isetta that BMW survived before experiencing a new boom with iconic models such as the series 5 in 1972 or the M series in 1978.

IDENTITY AND VALUES

Philosophy of the brand

BMW is distinguished by its constant aspiration for excellence, both in performance and in design. His slogan "Freude am Fahren" (The pleasure of driving) translates this philosophy.

Core values

BMW's core values are innovation, quality and commitment to sustainability. The brand is also known for its passion for dynamism and the pleasure of driving.

Positioning in industry

BMW is positioned as a premium brand offering sporty and luxurious vehicles. It is also active in motorsports with BMW Motorsport and demonstrates a strong commitment to electromobility with its BMW i sub-brand.

Corporate culture

BMW's corporate culture focuses on continuous improvement, with a focus on research and development and a strong commitment to leadership in technological innovation.

INNOVATIONS AND EXPERTISE

Major technological advances

BMW has introduced several notable innovations such as the iDrive or EfficientDynamics system that combines performance and energy efficiency. More recently, it launched its first electric vehicles with the BMW i range.

Exclusive patents and innovations

With more than 5000 patents filed, BMW is a driving force in innovation. For example, it was the first to introduce an ABS system on a motorcycle.

Specific areas of expertise

In addition to its expertise in automotive engineering, BMW is recognized for its innovative design and mastery in integrating information and communication technologies into its vehicles.

Unique manufacturing process

BMW is also known for its sophisticated production processes, which combine automation and skilled human work, thus ensuring a high quality.

IMPACT AND RECOGNITION

Commercial success

With more than 2 million vehicles sold in 2018, BMW is one of the world's largest premium car manufacturers. His M models are particularly popular among performance lovers.

Awards and distinctions

BMW has received numerous awards throughout its history, including the "Engine of the Year Award" on several occasions and the "Red Dot Design Award".

International presence

BMW is present in more than 150 countries with a strong presence in Europe, the United States and China. It has factories in 14 different countries.

Influence on industry

As a leader in innovation, BMW has often been a forerunner in the automotive sector, influencing the entire industry.

COMMITMENT AND FUTURE

Sustainable development

BMW has been committed to sustainable development for several years and aims to reduce its CO2 emissions and to integrate more renewable energy into its production.

Future projects

In the coming years, BMW plans to electrify much of its range with the goal of having 25 electric models by 2025.

Strategic vision

BMW aims to remain a leader in the field of premium mobility, while adapting to environmental and technological changes.

Ongoing innovations

Among its current innovations, BMW is working on autonomous driving and connected services for an ever more enjoyable and secure driving experience.