ACURA

HISTORY AND HERITAGE

Founded in 1986, Acura is a brand that began its journey with a clear vision: to provide an extraordinary driving experience while maintaining the standards of reliability and quality that Honda, its parent company, embodies. Acura made its debut in the US market with a radically different perspective from that of its competitors. While most Japanese carmakers were known for their efficiency and accessibility, Acura emerged with the ambition to shake European luxury giants.

Its first models - the high-end Legend sedan and the Integra sports coupe - launched in 1986 were enthusiastically received for their harmonious fusion of sports performance and refined comfort.

IDENTITY AND VALUES

Acura stands out for its unique philosophy, which has materialized through an unwavering commitment to technical innovation, intransigent performance and sophisticated luxury. Its core values focus on continuous excellence in car design, marked by a desire to continuously improve driving experiences.

Acura's culture is centered on a passion for technical precision, manifesting in every aspect of the manufacturing process. This unrelenting determination led the brand to be recognized as an important player in the high-end segment of motor vehicles.

INNOVATIONS AND EXPERTISE

Over the years, Acura has been at the forefront of automotive innovation, pushing the limits of what is technically possible. The brand marked a major turning point in the automotive industry with the presentation of the NSX in 1991, a central motor supercar that redefined the performance standard established by European brands.

In addition to outstanding performance, what was truly revolutionary with the NSX was its combination of breath-taking performance and daily reliability - a new concept for a supercar at the time.

Acura focused on the development of advanced technologies such as the Super Handling All-Wheel Drive (SH-AWD) system launched in 2005 and more efficient VTEC direct injection engines.

IMPACT AND RECOGNITION

Acura's influence on the automotive industry is undeniable. Its international presence is palpable thanks to its commitment to technical excellence and continuous improvement. The brand has received numerous awards and distinctions throughout its history, thus attesting to its impressive achievements.

COMMITMENT AND FUTURE

Acura's future is promising. The brand remains committed to achieving its original objective: to offer an exceptional driving experience while respecting the high standards it has set itself. To do this, Acura focuses not only on the continued development of existing technologies, but also on the search for new innovations to further improve the quality of motor travel.

In conclusion, Acura is a brand that has successfully combined innovation, performance and luxury in a single entity. Her long history of impressive achievements and her reputation for technical excellence make her a key player in the contemporary automotive landscape. In the future, we can expect Acura to continue pushing the limits of automotive innovation while remaining faithful to its core values.